A new play brand, made in India

Lio needs a hand.

We're designing every Kidlio set as a mission. Lio, our lion cub, gets stuck on something, and your child sorts, builds, matches or makes their way to the answer.

Our first sets are in development

Try a mission

See how a mission works by playing one.

A small on-screen sample of the idea behind every Kidlio set. Pick a level and hand it to your child. The real sets are printed and hands-on.

  1. Lio gets stuck
  2. Your child takes over
  3. A finish worth showing

Lio

Oops! I dropped my button jars and all the buttons got mixed up. Can you put each button in the jar of the same colour?

Tap a button, then the jar of the same colour. Or drag it in.

What your child does here. Bronze: matches colours and sorts. Silver: spots a pattern and continues it. On paper, every mission also ends with a step that has no right answer.

On the workbench

Missions in the making.

Concept previews of the first formats. Real photos will replace them as each set is made.

See every format
Concept illustration: Activity binders

Concept preview

Activity binders

Reusable mission pages to sort, match and trace, again and again.

Concept illustration: Cards & flashcards

Concept preview

Cards & flashcards

A mission on every card, for spare moments at home or out.

Concept illustration: Puzzles & games

Concept preview

Puzzles & games

Lio's world comes in pieces. Every fit gets him a step closer.

Concept illustration: Creative books

Concept preview

Creative books

Cut, fold and pop up the places Lio visits.

Lio lying on his tummy beside an open picture book

Meet Lio

Brave, kind and slightly too quick.

Lio is a lion cub who jumps in before he looks. That's how he ends up stuck, and why he needs your child's help. He's never the teacher in a Kidlio mission. He's the friend who tries, gets it wrong, and tries again.

  • Jumps inBefore he's sure
  • Gets it wrongAnd laughs about it
  • Tries againWith a little help
Read our story

For grown-ups

Good questions, honest answers.

The short version

Ages
Bronze 3+ and Silver 6+ first. Gold 9+ and Diamond 12+ later.
Made in
India, designed by our own team
Before sale
Tried by children as prototypes, then improved
Languages
English and Hindi planned
Where to buy
kidlio.in, Amazon and Flipkart (planned)
Launch date
Not announced yet
Ask us something else
What is Kidlio?

Kidlio is a new children's brand, made in India. We're designing activity sets as missions a child takes on with Lio, our lion cub: each one with a clear goal, steps to follow and a finish they can be proud of.

What will you make first?

Our first sets are in development across activity binders, cards and flashcards, puzzles and creative books. We'll share exactly what's in the first collection closer to launch.

Which ages is it for?

Missions come in levels: Bronze for ages 3+, Silver for 6+, Gold for 9+, and Diamond for 12+ and grown-ups. The first collection is Bronze and Silver. See the levels.

Which languages will it be in?

Our first mission cards are planned in English and Hindi.

When does Kidlio launch?

We haven't announced a date yet. Join the early list and you'll be among the first to know.

Where will I be able to buy Kidlio?

We're planning to sell here on kidlio.in and on Amazon and Flipkart. We'll confirm where we deliver before we launch.

How do I hear about the launch?

Join the early list. We'll send one email to confirm your sign-up, then launch news and early looks. You can unsubscribe at any time.